Not only is Danny Trejo an iconic Latino actor, but he’s also the savvy proprietor of two thriving restaurants. After Trejo’s Tacos killed it, Danny opened his next hit, Trejo’s Cantina. With both businesses booming, he embarked on his newest venture Trejo’s Coffee & Donuts.
The soft-opening for Trejo’s Coffee & Donuts was on May 17th and before long, they triumphantly sold out of everything.
Doors opened at 7 a.m. to patrons waiting in line just to get their hands on some of Trejo’s unique flavors of donuts and coffee. With pastry chef Diane Crame on hand, Trejo’s served up some original donuts like Mexican hot chocolate, tequila-lime and the nacho-inspired jalapeño & cheddar. You can even order one that’s shaped like a machete.
It’s been open one day, and people are already obsessed.
Danny Trejo's new donut shop just opened on highland & Santa Monica, so I say fuck it to this news day & head over for a preemptive binge.
— Diana Dinerman (@ddinerman) May 18, 2017
People are literally flying across the country just to check it out…
— Jeremy Smith (@BearEdwards0909) May 18, 2017
…Because the menu is the bomb.
— Rebecca Ferguson (@BestGreenHotel) May 18, 2017
And now that his newest enterprise is flourishing, Trejo has begun rolling out his plans for national domination.
Business has been going so well that Danny and his business partner Jeff Georgino are already planning to expand nationally. According to Forbes, Trejo’s currently on-pace to becoming a $100 million brand, so, even if you don’t live in the Los Angeles area, you can expect to get your hands on one of Trejo’s tacos or a machete-shaped donut sooner than later.
Coming from Pacoima, Calif., Trejo says he “couldn’t have imagined ” the success he’s experienced as an actor, and now as a restauranteur.
In an interview with LAist, Danny spoke humbly about what it all means to him. “To make my mother’s dream of owning a restaurant come true,” said Trejo, “it’s truly a blessing.”
With everything he’s accomplished, Danny Trejo embodies the American dream.
As a professional, he bet on himself and was able to prosper at two different careers. His guts and determination are why he’s become such an inspirational testament to how working hard pays off. As a humanitarian, Danny is active in the community as well as at large. He uses his fame and success as a tool to open doors to helping others.
Trejo’s Coffee & Donuts is already planning to expand, but for now you order your coffee and nacho donuts at 6785 Santa Monica Boulevard in Hollywood.